Myth vs fact · 9 s video

Swipe Viral Post Fact Check Template

The myth as a viral post with likes racing up; a fact-check note slams onto it and the truth springs up from below.

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Swipe is a viral post fact check template: the myth appears as a social post with likes racing up, until a fact-check note slams onto it and the truth springs up from below. Use it for myths that spread because they’re shared; Frekto fills it with your brand and a myth from your business.

Other myth vs fact designs

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▶VerdictGame show▶DecodeScan▶KineticFast type▶PolygraphLie detector▶Shatter3D▶CrashError screen

What happens, beat by beat

5 beats
  1. Start: the myth appears as a viral post, likes racing up.
  2. The turn (around 3.5 s): a fact-check note slams onto it.
  3. The post shrinks into a small myth card.
  4. The truth springs up from below.
  5. The end: the finished poster with your logo.

Best for · not for

4

Best for

  • Myths that spread by sharing
  • Social-savvy audiences
  • LinkedIn and Instagram

Not for

  • A formal or traditional brand

Examples with captions

3

Cafés and coffee shops

Myth Coffee dehydrates you.
Fact In everyday amounts, coffee counts towards your fluids like other drinks.

Myth: Coffee dehydrates you. ❌
Fact: In everyday amounts, coffee counts towards your fluids like other drinks.
#coffee #coffeetips

Software and apps

Myth Every free trial needs a credit card.
Fact Many trials need only an email, so you can try before you decide.

Myth: Every free trial needs a credit card. ❌
Fact: Many trials need only an email, so you can try before you decide.
#smallbusiness #productivity

Travel and tours

Myth Tours are only for first-time visitors.
Fact A good guide shows even regulars places and stories they’d miss alone.

Myth: Tours are only for first-time visitors. ❌
Fact: A good guide shows even regulars places and stories they’d miss alone.
#travel #traveltips

Formats

4 ways to post
  • Instagram or Facebook post (4:5)
  • Story or Reel (9:16)
  • LinkedIn post
  • A short video with sound (about 9 seconds, 12 with a reason line) or a still image

Shown for a made-up software company. Yours uses your logo, colours and words.

Make a Swipe post for your business

Frekto puts in your logo and colours and suggests a myth from your own website.

Use this template — free

By Dhiraaj Chowdhury, Founder of Frekto · updated