7 animated designs

Myth vs Fact Post Templates

Mark a common belief false and give the real fact, in your brand.

Use these templates — freeSee the designs ↓
Post 4:5Story 9:16Video with sound

A myth vs fact post takes something people wrongly believe about your field, marks it false, and gives the real fact in one short line. It works because people stop for the reveal and save posts that settle an argument. These 7 animated templates do the reveal for you, as a post, a story or a short video, and Frekto fills them with your brand and a myth from your own business.

The 7 designs

7 days free · no card needed
▶VerdictGame show▶DecodeScan▶KineticFast type▶PolygraphLie detector▶Shatter3D▶CrashError screen▶SwipeViral post

How to make a myth vs fact post

3 steps
  1. Pick a design. Choose one of the 7 looks below: a game-show verdict, a lie detector, a viral post getting fact-checked and more. Each one plays as a short video or works as a still.
  2. Add the myth and the fact. Frekto suggests a myth from your website and your field, or you type your own. Keep the myth to what people really say, and the fact to one line.
  3. Check it and post. Frekto puts in your logo and colours. Check the words, then post it now or schedule it for Instagram, LinkedIn or Facebook.

Compare the designs

table
DesignWhat happensBest forNot for
VerdictA game-show gauge creeps to TRUE, slams to FALSE and the truth swings in. A short video or a still, post or story, in your brand.A belief people half-believe · Posts where you want comments (“I thought it was true!”) · Quiz-style seriesA long explanation · A serious or sensitive topic
DecodeThe myth in giant red type; a scan line sweeps down and every letter scrambles into the truth. Animated myth vs fact, in your brand.Short myths (under 10 words) · A bold, graphic feed · Tech and data topicsLong myths that don’t fit big type
KineticThe myth punches in a word at a time on bright colour, a giant ✕ slams over it and the truth lands word by word. Made for Reels.Reels and Stories · Younger audiences · Short, punchy mythsA calm, premium brand
PolygraphA lie-detector line runs under the myth, spikes off the chart and FALSE slams in before the truth reads out. Animated, in your brand.Myths with a bit of drama · Health, fitness and money myths · A playful toneTopics where suggesting someone is “lying” would offend
ShatterThe myth as huge 3D type that cracks and shatters as the camera flies through to the truth behind it. Animated, in your brand.A myth that holds people back · Launch or campaign posts · Bold brandsVery long myths
CrashA phone search shows the myth while “Verifying…” crawls to 99%, tears into an error and reboots into a verified truth card.Myths that spread online · Tech-savvy audiences · StoriesAudiences who don’t use phones much
SwipeThe myth as a viral post with likes racing up; a fact-check note slams onto it and the truth springs up from below.Myths that spread by sharing · Social-savvy audiences · LinkedIn and InstagramA formal or traditional brand

How to write a good one

formula, do’s and don’ts, caption
  • The myth: one thing people really believe, in their words.
  • The verdict: false.
  • The fact: the correction, in one line.
  • Why it matters (optional): one short reason — only if you can back it up.

Do

  • Use a myth you actually hear from customers
  • Keep the fact shorter than the myth
  • Be kind — correct the belief, not the people who hold it
  • End with what to do instead
  • Use one myth per post

Don’t

  • Don’t invent a statistic to sound sure
  • Don’t pick a myth nobody believes
  • Don’t hedge the verdict — if it’s only partly true, choose another myth
  • Don’t pack two corrections into one post
  • Don’t give personal financial, medical or legal advice

Caption formula

Myth: <the belief>. ❌
Fact: <the correction>.
<one line on what to do instead> + 2–3 hashtags

For example:

Myth: you should keep coffee beans in the fridge. ❌
Fact: an airtight tin in a cool, dark cupboard keeps them fresher.
Buy smaller bags more often and grind just before brewing. #coffee #coffeetips

Myth vs fact ideas by industry

Cafés, Software, Travel…

Cafés and coffee shops

  • Myth You need an expensive machine for good coffee at home.
    Fact Fresh beans, the right grind and a simple brewer matter more than the machine.
  • Myth Dark roast has more caffeine.
    Fact Roasting changes the flavour far more than the caffeine; a dark roast just tastes stronger.
  • Myth Keep coffee beans in the fridge.
    Fact An airtight tin in a cool, dark cupboard keeps them fresher; the fridge adds moisture and smells.
  • Myth Coffee dehydrates you.
    Fact In everyday amounts, coffee counts towards your fluids like other drinks.
  • Myth Decaf has no caffeine.
    Fact Decaf has a little caffeine — far less than regular, but not zero.

Software and apps

  • Myth Switching tools means losing your data.
    Fact Most tools let you export your data; ask about import help before you switch.
  • Myth You need an IT team to set it up.
    Fact Many small-business tools are set up in an afternoon, with guides and support.
  • Myth More features means a better tool.
    Fact The best tool is the one your team actually uses — fit matters more than the feature list.
  • Myth Every free trial needs a credit card.
    Fact Many trials need only an email, so you can try before you decide.
  • Myth Automation removes the human touch.
    Fact Automation handles the repetitive parts so people have more time for customers.

Travel and tours

  • Myth You need days to see the desert properly.
    Fact One well-planned evening covers the dunes, the sunset and dinner under the stars.
  • Myth Last-minute bookings are always cheaper.
    Fact Sometimes — but popular dates and good tours often sell out or cost more late.
  • Myth Off-season means bad weather.
    Fact It often just means fewer crowds; check the weather for your exact dates.
  • Myth Tours are only for first-time visitors.
    Fact A good guide shows even regulars places and stories they’d miss alone.
  • Myth Travel insurance is only for long trips.
    Fact Short trips can be cancelled or cut short too; cover is about the risk, not the length.

Gyms and fitness

  • Myth Crunches burn belly fat.
    Fact You can’t choose where you lose fat; crunches build the muscle underneath.
  • Myth Lifting weights makes women bulky.
    Fact Building large muscles takes years of targeted training and eating; most people just get stronger and leaner.
  • Myth No pain, no gain.
    Fact Effort is good, pain isn’t — sharp pain is a signal to stop.
  • Myth Cardio is the only way to lose fat.
    Fact Strength training, daily movement and eating well all count.
  • Myth Stretching before a run prevents injury.
    Fact A proper warm-up helps more than holding long stretches before you start.

Finance and insurance (education only)

  • Myth You need a lot of money to start investing.
    Fact Many investments can be started with small, regular amounts.
  • Myth Renting is always throwing money away.
    Fact Renting buys flexibility; whether buying is better depends on your situation.
  • Myth A credit card always hurts your credit score.
    Fact Used well and paid on time, it can help build your credit history.
  • Myth Insurance is an investment.
    Fact Most insurance is protection against a loss, not a way to grow money.
  • Myth A bigger salary means you’re wealthier.
    Fact Wealth is what you keep and grow, not only what you earn.

Real estate

  • Myth Spring is the only good time to sell.
    Fact Homes sell all year; fewer listings in quieter months can mean less competition.
  • Myth Every renovation adds value.
    Fact Some do and some don’t — buyers pay for what they want, not for what you spent.
  • Myth Pricing high leaves room to negotiate.
    Fact A price that’s too high can keep buyers away and leave the home on the market longer.
  • Myth You always need a 20% deposit.
    Fact Many buyers put down less; it depends on the loan and where you live.
  • Myth The agent with the highest valuation is the best.
    Fact Ask how they reached the number — the right price is one buyers will pay.

Formats

4 ways to post
  • Instagram or Facebook post (4:5)
  • Story or Reel (9:16)
  • LinkedIn post
  • A short video with sound (about 9 seconds, 12 with a reason line) or a still image

Questions

5

What is a myth vs fact post?

A post that shows something people wrongly believe, marks it false, and gives the real fact. It’s one of the most saved and shared kinds of post because it settles a question in a few seconds.

How long should a myth vs fact post be?

One myth, one verdict, one line of fact. As a video, these templates run about 9 seconds, or about 12 with a short reason line, and end on a still you can read.

Video or still image?

Both. Every design plays as a short video with sound and ends on a finished poster, which is also the still image if you prefer a picture.

Can I use my own myth?

Yes. Type your own, or let Frekto suggest one from your website and your field. You can edit every word before posting.

Is it free?

You can try every template free for 7 days, no credit card needed. Frekto adds your logo and colours automatically.

Make your first myth vs fact post

Frekto puts in your logo and colours and suggests a myth from your own website.

Use these templates — free

By Dhiraaj Chowdhury, Founder of Frekto · updated