Myth vs fact · 9 s video

Shatter Myth vs Fact Template

The myth as huge 3D type that cracks and shatters as the camera flies through to the truth behind it.

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Shatter is a 3D text post template for myth vs fact: it builds the myth as huge 3D letters, moves the camera in, then cracks and shatters them and flies through to the truth behind. Use it when you want the correction to feel like a big moment; Frekto puts in your brand.

Other myth vs fact designs

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▶VerdictGame show▶DecodeScan▶KineticFast type▶PolygraphLie detector▶CrashError screen▶SwipeViral post

What happens, beat by beat

5 beats
  1. Start: the myth stands as huge 3D type.
  2. The camera moves in slowly.
  3. The turn (around 3.5 s): the letters crack and shatter.
  4. The camera flies through the pieces to the truth behind.
  5. The end: the finished poster, with shards drifting behind it.

Best for · not for

4

Best for

  • A myth that holds people back
  • Launch or campaign posts
  • Bold brands

Not for

  • Very long myths

Examples with captions

3

Cafés and coffee shops

Myth Keep coffee beans in the fridge.
Fact An airtight tin in a cool, dark cupboard keeps them fresher; the fridge adds moisture and smells.

Myth: Keep coffee beans in the fridge. ❌
Fact: An airtight tin in a cool, dark cupboard keeps them fresher; the fridge adds moisture and smells.
#coffee #coffeetips

Software and apps

Myth More features means a better tool.
Fact The best tool is the one your team actually uses — fit matters more than the feature list.

Myth: More features means a better tool. ❌
Fact: The best tool is the one your team actually uses — fit matters more than the feature list.
#smallbusiness #productivity

Travel and tours

Myth Off-season means bad weather.
Fact It often just means fewer crowds; check the weather for your exact dates.

Myth: Off-season means bad weather. ❌
Fact: It often just means fewer crowds; check the weather for your exact dates.
#travel #traveltips

Formats

4 ways to post
  • Instagram or Facebook post (4:5)
  • Story or Reel (9:16)
  • LinkedIn post
  • A short video with sound (about 9 seconds, 12 with a reason line) or a still image

Shown for a made-up software company. Yours uses your logo, colours and words.

Make a Shatter post for your business

Frekto puts in your logo and colours and suggests a myth from your own website.

Use this template — free

By Dhiraaj Chowdhury, Founder of Frekto · updated