A full-service social media agency typically charges $2,000 to $10,000+ a month on retainer, plus a 3–6 month contract before you've published a single post. Frekto writes, designs and schedules your content starting free, no retainer, no contract, live in under 60 seconds.
If you need a strategist, paid campaigns and a dedicated account team, an agency makes sense. If you just need steady, on-brand content, there's a faster way.
Agencies price for dedicated teams and account management, that overhead shows up in every invoice even if all you need is consistent posts.
Most agencies lock you into a minimum term before you can walk away if the fit isn't right.
Content moves through strategy decks, drafts and review cycles before it ever goes live.
Built for founders who want speed and consistency, not a retainer.
Paste your website once, Frekto reads your tone, colors, audience and goals, then reuses it for every future post automatically.
Agencies do this manuallyOne generation produces the caption, hashtags and visual together, no separate writing and design steps.
Takes days at an agencyFrekto automatically chooses video, image or carousel based on what the content needs, no manual decision required.
Decided by the agency teamGoes live on Instagram, Facebook, LinkedIn, Pinterest and YouTube automatically, no exporting or manual uploading.
Not automatic with agenciesGenerates and schedules content around the clock, no waiting on business hours or a review cycle.
Agencies don't have this30 posts a month at no cost, upgrade only when you outgrow it.
Agencies don't have thisA social media agency is a team you hire to run your brand's content and campaigns end to end: strategy, writing, design, scheduling, community replies and often paid ads. You typically sign a retainer, usually $2,000 to $10,000+ a month, plus a 3–6 month minimum contract before the team ships a single post.
For its target client, a company running multiple channels, campaigns and a real ad budget, that structure makes sense. The friction shows up for solopreneurs and small teams: you end up paying for a strategist, an account manager and a review cycle when what you actually need is a steady stream of on-brand posts, published on time.
That's the gap Frekto fills: an AI that writes the caption, designs the visual and publishes it from your brand, starting free, no retainer, no contract, live in under 60 seconds.
| Feature | Frekto | Agency |
|---|---|---|
| Cost | ||
| Starting cost | Free, 30 posts/mo | ~$2,000–$10,000+/mo retainer |
| Contract commitment | None, cancel anytime | Usually a 3–6 month minimum |
| Content | ||
| Writes captions & designs visuals | ✓ | ✓ |
| Reads your brand automatically from your site | ✓ | ✕ |
| Turnaround on a single post | Under 60 seconds | Days, via review cycles |
| Available nights, weekends & holidays | ✓ | Usually business hours only |
| Beyond content | ||
| Dedicated account strategist | – | ✓ |
| Paid ad management | – | Often, usually extra cost |
| Community management (replies, DMs) | – | Often included |
| Multi-client / multi-brand management | Agency plan | ✓ |
Agency retainers vary widely by scope, market and team size. The range above is a general guide, not a quote, get pricing directly from any agency you're evaluating.
Comparing Frekto to something else? Start with the guide for what you use today.
Freelancers run $500–$1,900+/mo for content alone. Frekto does the same work, starting free.
Canva is a design canvas you build with by hand. Frekto's AI writes the caption and designs the post for you.
Buffer schedules content you've already made. Frekto creates the post first, then schedules it too.
Hootsuite starts at $99/user/mo for scheduling and analytics. Frekto creates the post too, free forever to start.
FeedHive's AI still needs a fresh prompt for every post. Frekto reads your brand once and reuses it automatically, starting free.
Not entirely. Frekto replaces the content creation and scheduling work, writing captions, designing posts and publishing them. It doesn't run paid ad campaigns, manage community replies, or handle multi-channel strategy the way a full-service agency does.
Many small businesses and solo owners do, especially before there's budget for a multi-thousand-dollar retainer. Some also use Frekto for day-to-day content while an agency handles paid campaigns or strategy separately.
You're paying for a team: strategists, designers, community managers and often paid-ads specialists, plus their time and judgment. That's real value if you need all of it. If you mainly need consistent, on-brand posts, that's what Frekto automates for a fraction of the cost.
No card. No commitment. Your first 30 posts are free.