Before & after · 10 s video

Ledger Side by Side Before and After Template

Paper over an ink slab: each pair crosses a vertical seam, the before dimmed and struck through, the after bold.

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Ledger is a side by side before and after template: paper meets an ink slab at a vertical seam, and each pair crosses it, the before dimmed and struck through, the after bold. It reads like a clean comparison table, so it suits business results and then-and-now posts. Frekto makes it with your words and brand.

Other before & after designs

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What happens, beat by beat

5 beats
  1. Start: the claim on paper.
  2. The seam opens between paper and ink.
  3. Each pair crosses the seam, before to after.
  4. The befores dim and are struck through.
  5. The end: the comparison with your logo.

Best for · not for

4

Best for

  • Business results
  • Then-and-now posts
  • LinkedIn

Not for

  • Photo makeovers

Examples with captions

3

Gyms and fitness

Before Members gave up in the first month
After A 4-week starter plan for every new member

Before: Members gave up in the first month.
After: A 4-week starter plan for every new member ✨
#fitness #fitnesstips

Finance and insurance (education only)

Before No idea where the money went
After A clear monthly picture

Before: No idea where the money went.
After: A clear monthly picture ✨
#moneytips #personalfinance

Real estate

Before An overgrown garden
After A tidy garden ready for summer

Before: An overgrown garden.
After: A tidy garden ready for summer ✨
#realestate #hometips

Formats

4 ways to post
  • Instagram or Facebook post (4:5)
  • Story or Reel (9:16)
  • LinkedIn post
  • A short video with sound, or a still image

Shown for a made-up software company. Yours uses your logo, colours and words.

Make a Ledger post for your business

Frekto puts in your logo and colours and helps you write what changed, from your own website.

Use this template — free

By Dhiraaj Chowdhury, Founder of Frekto · updated