6 animated designs
Before and After Post Templates
Show what changed for a customer, struck out and revealed.
Post 4:5Story 9:16Video with sound
A before and after template shows what changed: the problem as it was, then the result, side by side or one after the other. It is one of the most convincing posts a business can share, because people see the difference instead of being told about it. These 6 animated templates strike out the before and reveal the after, and Frekto makes them in your brand.
The 6 designs
7 days free · no card neededHow to make a before & after post
3 steps
- Pick a design. Choose one of the 6 looks below: a red pen correcting the page, a meter swinging to green, a photo slider and more. Each one plays as a short video or works as a still.
- Add what it was and what it became. Write one to three pairs, each a before and its after. Frekto can help from your website and your results. Add two photos for the photo designs.
- Check it and post. Frekto puts in your logo and colours. Check the words, then post it now or schedule it for Instagram, LinkedIn or Facebook.
Compare the designs
table
| Design | What happens | Best for | Not for |
|---|---|---|---|
| Red pen | A typed page where each before is struck out with a red marker and the after is handwritten above it. Clear, human and easy to read. | Services and processes · A friendly, human tone · Any platform | Changes that need photos to be believed |
| Diff | A code diff: each before is a red “−” line, then its letters scramble into the green “+” after. Made for software and tech brands. | Software and tech · Product updates · LinkedIn and X | Audiences who don’t know code |
| Gauge | A meter whose needle swings from red toward green as each before turns into its after. Great for results and improvements. | Results and improvements · Service speed · Upbeat brands | Changes that aren’t better or worse, just different |
| Slider | Your two photos in one frame: a hand drags the handle from the before to the after, with the changes listed below. | Rooms, spaces and makeovers · Screens and websites · Instagram and Reels | When you have no photos |
| Flip card | The before photo card spins over to show the after, then both settle side by side with the changes below. Playful and clear. | Makeovers and refits · Playful brands · Stories and Reels | Very formal brands |
| Ledger | Paper over an ink slab: each pair crosses a vertical seam, the before dimmed and struck through, the after bold. A clean comparison. | Business results · Then-and-now posts · LinkedIn | Photo makeovers |
How to write a good one
formula, do’s and don’ts, caption
- The claim: what changed, in one line.
- The pairs: one to three, each “what it was → what it became”.
- The proof: real photos or real numbers, when you have them.
- The close: what the viewer can do to get the same result.
Do
- Use a real customer or your own real result
- Keep each side of a pair short and in plain words
- Make the after clearly better, not just different
- Ask the customer before you share their story
- Use the same angle and light for before and after photos
Don’t
- Don’t exaggerate or invent a result
- Don’t edit photos to make the after look better than it is
- Don’t share a customer’s details without their permission
- Don’t promise everyone the same result
- Don’t use health or money results that need a disclaimer you can’t give
Caption formula
Before: <what it was>. After: <what it became>. ✨ <who it was for, or how> + 2–3 hashtags
For example:
Before: a tired corner nobody sat in. After: the busiest table in the café. ✨ New seating, better light, same great coffee. #cafe #beforeandafter
Before & after ideas by industry
Cafés, Software, Travel…
Cafés and coffee shops
- Before A tired corner nobody sat in
After The busiest table in the café - Before A long queue at the till
After Order ahead and skip the line - Before A menu with 40 items
After Twelve dishes we’re proud of - Before Paper loyalty cards that got lost
After Stamps saved on your phone - Before An empty shop on Mondays
After Monday quiz night, every table full
Software and apps
- Before Month-end took four days
After Month-end done in one afternoon - Before Three spreadsheets for one job
After One place for everything - Before Invoices chased by hand
After Reminders go out on their own - Before A new starter waited a week for access
After Set up on their first morning - Before A sign-up form with 12 fields
After Sign up with just an email
Travel and tours
- Before Booking by phone during office hours
After Book online any time - Before A crowded midday tour
After A quiet sunrise tour - Before Paper tickets and printouts
After Everything on your phone - Before A guesthouse room before the refit
After The same room after the refit - Before Payments weeks late
After Paid before the trip
Gyms and fitness
- Before A cluttered weights corner
After A clean, open lifting area - Before Classes booked on a paper sheet
After Classes booked in the app - Before Members gave up in the first month
After A 4-week starter plan for every new member - Before A dark, tired changing room
After A bright new changing room - Before One trainer for everyone
After A coach for every level
Finance and insurance (education only)
- Before A shoebox of receipts
After Every receipt filed as you go - Before A claim form on paper
After A claim made online in minutes - Before No idea where the money went
After A clear monthly picture - Before Every bill paid by hand
After Bills paid automatically on time - Before Tax season panic
After Everything ready in one place
Real estate
- Before An empty, echoing living room
After The same room, staged and warm - Before A dark hallway
After A bright hallway with new lighting - Before An overgrown garden
After A tidy garden ready for summer - Before A dated kitchen
After The kitchen after the refit - Before Viewings by phone only
After Book a viewing online
Formats
4 ways to post
- Instagram or Facebook post (4:5)
- Story or Reel (9:16)
- LinkedIn post
- A short video with sound, or a still image
Questions
5
What is a before and after post?
A post that shows how something was and how it is now: a room, a process, a result or a customer’s situation. It works because people can see the change for themselves.
Do I need photos?
Not for most designs. Four of these templates use words only: the before is struck out and the after appears. The Slider and Flip card designs use a before photo and an after photo.
Can I share a customer’s results?
Only with their permission, and only real results. Many businesses ask the customer to approve the post before it goes out.
Video or still image?
Both. Every design plays as a short video with sound and ends on a finished frame you can also post as a picture.
Is it free?
You can try every template free for 7 days, no credit card needed. Frekto adds your logo and colours automatically.
Make your first before & after post
Frekto puts in your logo and colours and helps you write what changed, from your own website.
Use these templates — freeBy Dhiraaj Chowdhury, Founder of Frekto · updated