Frekto
Most social media metrics are vanity. Here's what actually matters.
Pick one primary goal before measuring anything. More enquiries, more foot traffic, or repeat customers. Trying to optimise all three means no clear signal. You'll waste time chasing metrics that don't move your business.
Track metrics close to money, not vanity metrics. Profile visits, link clicks, direct messages, and customer "how did you hear about us" answers beat followers.
Ask customers directly how they found you and add it to your till or booking form. After one month you have a real number, not a guess, of social ROI.
Do break-even math on your time. Calculate hourly rate × weekly hours spent = revenue target. For most local services, one or two customers monthly pays for the effort.
Check monthly, not daily. Daily checks measure noise. Monthly reviews alongside your content calendar reveal what actually works.
What's one metric you're tracking right now that doesn't tie back to a customer or sale?
More, link in bio
#SocialMediaROI #SmallBusinessMarketing #EntrepreneurTips #LocalBusiness #Frekto